Eugene David
...The One-Minute Pundit

Wednesday, January 31, 2007


This nascent fad of viewer-produced commercials will go nowhere because 1.) The ads rely too much on buzz and not enough on the sales pitch, 2.) They'll get buried by the professional junk, and 3.) If one proves really good and memorable (doubtful, unless the hacks go into their Ein-Volk-Ein-Reich-Ein-Führer mode), every last consumer marketer will rush to make them, creating an advertising implosion.

It's also a crutch. Why can't the ad biz make decent ads anymore? We have a reason: it's even more self-obsessed than the rest of BIGMEDIA.

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