Posted
10:50 AM
by Gene
Advertisers will NOT think, as is their most sacred privilege. Here they financed SUMNER's music channel sight unseen for years (another privilege they most fervently protect), and now that it's hit a speed bump,
He's laying off 500, possibly:According to the sources, there will be no sacred cows in the next round of cuts and some long-tenured MTV senior vice presidents and executive vice presidents are likely to be sacrificed.
"MTV's management in general is very top-heavy," said a source. This needn't have happened, of course -- if P&G and Coke and J&J and the like had closed THEIR obese advertising departments. Sales would not have noticed.