THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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...something barely imaginable: a post-apocalyptic media world substantially devoid of brand advertising as we have long known it.
The new realities that are unending the old media and marketing order are now clearly visible and gaining momentum every day.
It's a world in which Canadian trees are left standing and broadcast towers aren't. It's a world in which consumer engagement occurs without consumer interruption, in which listening trumps dictating, in which the internet is a dollar store for movies and series, in which ad agencies are marginalized and Cannes is deserted in the third week of June. It is a world, to be specific, in which marketing -- and even branding -- are conducted without much reliance on the 30-second spot or glossy spread. Because nobody is much interested in seeing them, and because soon they will be largely unnecessary.
TRANSLATION: Bigmedia as we know it now -- crappy long-form TV with whiny ads, newspapers that dictate to the people, three-song-playlist radio -- will be here ten years from now, and twenty years from now, regardless of new paradigms.
Cute artwork, but if I know The Lord God SUMNER, the sledgehammer bounces off His face and conks someone in the audience on the head -- as it always does.