Eugene David
...The One-Minute Pundit

Thursday, March 22, 2007


ESPNCorp Network comes up with a brilliant idea: it's "thinking" of turning ads into "pop-ups." If networks want to do this why not just put all the shows on the Web, where we can hover a cursor over them, and voila! Instant ad! This lamebrained stunt, like the GOODTHINGS Frankenstein research, misses the point, as usual: the public does NOT want advertising, and it's devising means of avoiding it much faster than BIGMEDIA can make commercials palatable.

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