Eugene David
...The One-Minute Pundit

Monday, March 26, 2007


In 2006, Heinz spent only $16 million, according to TNS Media Intelligence, barely a blip compared to Kraft Foods' $940 million layout....

Despite the paltry spending, Heinz has certainly been doing something right. Nielsen scanner data for the four weeks ended Feb. 24 show Heinz's average dollar sales up 9.1%, with its Smart Ones frozen-dinners business up 16.4% and Ore-Ida potatoes up 6.9%.


So why does Heinz plan to spend lots more money on crappy television?

Home
Site Meter eXTReMe Tracker