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THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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Monday, March 26, 2007
Posted
10:50 AM
by Gene
In 2006, Heinz spent only $16 million, according to TNS Media Intelligence, barely a blip compared to Kraft Foods' $940 million layout....
Despite the paltry spending, Heinz has certainly been doing something right. Nielsen scanner data for the four weeks ended Feb. 24 show Heinz's average dollar sales up 9.1%, with its Smart Ones frozen-dinners business up 16.4% and Ore-Ida potatoes up 6.9%. So why does Heinz plan to spend lots more money on crappy television?
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