Posted
10:23 AM
by Gene
MARKETERS NEED to "get real" and acknowledge that marketing isn't merely advertising and communication: It's about "building a relationship with consumers," according to Jason McDonell, director of marketing for Frito-Lay's Doritos brand.DAMMIT you're only selling corn chips!Yes, when we hear "marketers" talking getting real and relationships they're more honed in to schmoozing in Hollywood than ever.