Eugene David ...The One-Minute Pundit |
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Tuesday, March 20, 2007
MARKETERS NEED to "get real" and acknowledge that marketing isn't merely advertising and communication: It's about "building a relationship with consumers," according to Jason McDonell, director of marketing for Frito-Lay's Doritos brand.
DAMMIT you're only selling corn chips! Yes, when we hear "marketers" talking getting real and relationships they're more honed in to schmoozing in Hollywood than ever.
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