Eugene David
...The One-Minute Pundit

Tuesday, March 20, 2007


MARKETERS NEED to "get real" and acknowledge that marketing isn't merely advertising and communication: It's about "building a relationship with consumers," according to Jason McDonell, director of marketing for Frito-Lay's Doritos brand.

DAMMIT you're only selling corn chips!

Yes, when we hear "marketers" talking getting real and relationships they're more honed in to schmoozing in Hollywood than ever.

Home
Site Meter eXTReMe Tracker