THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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Pledging not to take itself too seriously, Sony broke new ads this week meant to make consumers feel good about the brand. In the past, Sony put the technology first but with the help of new agency BBDO, New York, the consumer electronics giant is now trying to put the consumer first using a more humorous tack....
The first two spots for Cyber-shot cameras illustrate what happens if you have a camera that doesn’t have Sony’s face detection technology. Notably you get pictures of a stop sign and a horse’s ass.
I don't know whether to mention the management or just ask if rootkits and exploding batteries weren't funny enough.