Eugene David
...The One-Minute Pundit

Thursday, May 10, 2007


By constructing a movie marketplace in which there's such a clear distinction between event product and everything else, Hollywood risks turning moviegoing into an event activity. The danger is that the public buys into the concept of seeing event movies to the point where people don't want to see anything but event movies. Since the industry isn't going to produce enough event movies to release 52 weeks a year -- mostly because that level of competition would probably result in megabudget boxoffice casualties -- Hollywood could wind up with moviegoers only showing up for event films and ignoring the nonevents.

But isn't the point of all these wonderful TENTPOLES to get people into the popcorn restaurants? And what's wrong with a little business Darwinism if it might discourage people from seeing TENTPOLES -- especially when they see that's all your beloved biz makes anymore?

God, you're long-winded, Marty.

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