Eugene David ...The One-Minute Pundit |
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Tuesday, May 15, 2007
McBurger tries yet again to counter the "stigma" of McJobs:
McDonald's said 30% of franchisees, 50% of corporate staff and 70% of restaurant managers began as crew. Of the top management -- including CEO Jim Skinner -- 40% started behind the counter. And what percentage of all counter help has graduated? We can't all be CEO of Mickey D's. While the term "McJobs" was first coined in 1984 by McDonald's as part of a training program for handicapped prospects.... Pffffffffffffffffffffffffffft!
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