Eugene David<br>...The One-Minute Pundit

Posted 8:22 AM by Gene

Reading this review of the latest sop to "women 18 to 34" ("still the most desirable demographic to advertisers", as Tom Shales says) convinces us Unilever's blathering about the mighty power of boomers is just another MadAve fraud. The advertisers must tell us the problem is with young whippersnappers who think their parents fought at Antietam, but it's far more than that; it's the notion of superiority to the audience that has ossified over eighty years of financing bad programs. To call the relationship between the show-biz charlatans and MadAve's highly-paid show-offs and their dopey clients incestuous vastly underestimates the power of corporate sex. We demand honesty, though the word never existed in the MadAve dictionary: what brave soul will stick his middle finger in our collective eye and finally, proudly admit that insulting the public and burning our money on junk "entertainment" is what advertisers were born to do?

By the way Uni, don't pat yourselves on the back about how you've allegedly made older women fashionable; Athena would look good at any age.