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THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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Sunday, June 24, 2007
Posted
4:59 PM
by Gene
Cigarette media spending totaled just $56 million in 2005, down 94% from its 1985 peak of $932 million, according to an Ad Age DataCenter analysis of Federal Trade Commission data. There's still plenty of marketing spending behind the products: The FTC said cigarette makers in 2005 spent $13.1 billion on U.S. "advertising and promotions" -- but the vast majority of that went to in-store trade and consumer price-promotion offers. [Emphasis added] And cigarettes still sell, in spite of all, proving the utter waste of money that is advertising.
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