Eugene David
...The One-Minute Pundit

Sunday, June 24, 2007


Cigarette media spending totaled just $56 million in 2005, down 94% from its 1985 peak of $932 million, according to an Ad Age DataCenter analysis of Federal Trade Commission data. There's still plenty of marketing spending behind the products: The FTC said cigarette makers in 2005 spent $13.1 billion on U.S. "advertising and promotions" -- but the vast majority of that went to in-store trade and consumer price-promotion offers. [Emphasis added]

And cigarettes still sell, in spite of all, proving the utter waste of money that is advertising.

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