Posted
5:38 PM
by Gene
Elsewhere in our favorite trade site of the broad¢a$ting trade:
SLIME and the ROOTKIT Co. are starting a Web channel with (another ugly coined word) "minisodes." It won't do to dismiss this as the
Reader's Digest of TV series; if shows can be presented in three-to-five-minute bites there'd seem little need for elaborate series -- and the costly commercials they help justify.