Eugene David
...The One-Minute Pundit

Tuesday, July 03, 2007


Ben "Don't Call Me Fred -- or Better Still, Call Me Fred" Silverman worries:

The pilot for your new series "Bionic Woman" is said to have cost around $8 million. As production costs rise and ad revenue continues to go down, does that mean budgets have to come down, and we'll see fewer hours of programmed television?

As long as advertisers continue to migrate their dollars away from broadcast television, yes. Toss in viewer fragmentation and rising production costs, and you can't afford to pay for 19 hours a week of original high-quality programming. Something has got to give. For years everyone programmed Saturday night with originals. Now nobody programs Saturday. Maybe that will happen with Friday?


Yes, and maybe then Thursday and Wednesday and Tuesday and Monday and Sunday -- and still, somehow, some way, America's willfully ignorant advertisers will find a means to burn MORE of OUR money on junk television!

(Via ShowBizData)

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