Eugene David ...The One-Minute Pundit |
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Friday, July 13, 2007
Count on Forbeslist to make a platinum purse out of a silk ear by celebrating the total replacement of original TV music scores with CHEAP CHANNEL. One problem Louie (the latest in a long line of former Forbeslisters now comfortably in PR) happily ignores is that when these masterworks are prepped for DVD the producers will be busy with their scissors cutting the pop tunes out.
TV producers might shell out upwards of $50,000 for the use of a song by an established artist on a major label, but can sometimes pay as little as several hundred dollars for the use of a song by an unknown talent. Another benefit: the hip cachet that comes from featuring new music. Unless hip unknown talent becomes very known and then we either pay $50,000 for the DVD rights or get the scissors out.
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