Eugene David ...The One-Minute Pundit |
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Tuesday, August 28, 2007
GENIUS IN ADVERTISING: HP launches a "$300 million campaign" to remind people of its nose-bleed prices in printer cartridges.
When H-P reported results for its fiscal third-quarter on Aug. 16, the printing and imaging group was responsible for $6.8 billion, or about 27%, of the company's total revenue for the period. This made it the company's second-largest business unit in terms of revenue. But the printing division saw revenue grow only 8% from the same period last year - the lowest growth rate among H-P's business groups. Earnings from the group contributed 43% to the company's total pre-tax bottom line compared to 51% in the same period last year. The rabble couldn't possibly be getting wise, could it?
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