Eugene David
...The One-Minute Pundit

Sunday, September 30, 2007


More brilliance in advertising: People Inc. and its flagship finagle product placements on Wheel of Fortune (don't ask), and the sponsors think they're actually moving more goods! Well, as often happens, they're moving more advertising.

Elsewhere in the Big Double-A Scribble, we learn São Paulo's banned billboards, and Rio may follow suit, so maybe advertising's future isn't that bright. Certainly it won't be as visible. And in the Did You Know? category, Did You Know Playboy's cut its circ and made its Web site available for free? I guess Hef has come to realize teenage boys like stronger stuff.

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