Eugene David
...The One-Minute Pundit

Monday, September 24, 2007




Reflecting on the cavalcade of vintage ads from last night I must now say Ford's Edsel was the worst thing to ever befall corporate America. In an age already surfeited with marketing hyperbole vast firepower went behind an otherwise blah product. The disconnect was immediate and obvious. The Edsel might have been a mere corporate blunder except that around this time Mad magazine started letting MadAve have it, and not long after the epochal intro the advertiser-greased quiz-show scandal broke. From then on we saw marketing as pure fraud, and because it was corporate America's first line of offense the guilt adhered by association. The Edsel is at the root of why we think American auto makers can no longer build good cars, evidence otherwise; more important it is at the root of our general inclination to disdain everything, which has damaged our nation's psyche in too many ways to fathom.

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