Eugene David
...The One-Minute Pundit

Thursday, January 31, 2008


Proud members of the American Society of Willfully Ignorant Advertisers intend to raise prices to spend on advertising so they can hoodwink the public into thinking it's getting something for the money -- but:

[A]nalysts don't expect a quick fix. "Irene & Co. are confronting long-term problems that will take some time to solve," Wachovia analyst Jonathan Feeney said in a report. "For example, the problem in the cheese business isn't so much costs, it is that brand equity and product differentiation are well below average -- not something that can be fixed overnight."

TRANSLATION: How different are brands of prepackaged cheese slices -- or instant coffee?

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