THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
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Consider fourth-quarter spots, which have long been considered rolls of the dice....This year, the risk is much smaller than that potential reward because of the Patriots' pursuit of an unprecedented 19-0 record, which is expected to keep viewers glued to the game's closing moments.
In an earlier interview, Bob Lachky [pronounced lackey or latchkey?], exec VP-global industry and creative development at Anheuser-Busch, the game's heaviest advertiser, said interest in seeing the Patriots make -- or fail to make -- history figures to bolster fourth-quarter viewership regardless of the score. (A-B has one ad scheduled for the fourth quarter.)
Even if the JINTS win in a blowout?
Which we rather hope to spite your faces in the luxury boxes.
P. S. Sorry for that aside, but dammit so many CEOs and their enablers want to shake us upside-down by the ankles to finance their daydreams.