THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
AMERICA'S MOST UNINTENTIONALLY FUNNY WEB SITE!
Blogroll Me!
![[Powered by Blogger]](http://buttons.blogger.com/bloggerbutton1.gif){kind=small}
1. Bigbiz thinks it can atone for its sins by wearing a green skin, which alas is but a chameleon-like PC covering for all the very green SLIME underneath.
2. "As proof that it's spending its marketing dollars wisely, Kimberly-Clark Chairman-CEO Thomas Falk told analysts last week that the company expects to spend only 46% of its marketing budget on TV this year, down from 60% in 2004." But if we know a proud member of the American Society of Willfully Ignorant Advertisers, the 46% is probably larger than the 60%, meaning more junk TV.
K-C's marketing spending was up $50 million last year (from a reported $438.4 million in global ad spending in 2006) despite the pressure of rising commodity costs, Mr. Falk said in the company's CAGNY presentation. K-C plans to keep using restructuring savings to raise spending ahead of sales this year and next.
What that doesn't translate to for either company, however, is more TV ads. For Unilever, in fact, it means creating fewer ads, even if each ad gets more spending behind it. Knorr, Unilever's biggest global brand, with more than $5 billion in sales, has cut the number of TV ads it produces from around 130 in 2005 to around 30 projected this year.
Just because they're producing fewer ads doesn't mean they're using them in fewer places; it just means they can make a dollar go further on JUNK TV.
In place of TV, K-C is focusing more a variety of other things, including packaging design, which Mr. Falk said "was not on the radar screen to any extent for any of our brands" a few years ago. "Today packaging design is a marketing channel and is one of the top channels in five of our six [top brands]."
You mean these idiots are finally realizing they can sell at the POINT OF PURCHASE? And that their packaging can SELL?!?!?
Sorry to make such a big thing of this but it seems every damned consumer products firm is solely in business to finance junk TV and INSULT US WITH ITS ADS.
3. Who would have guessed The Messiah has so many fervent acolytes amongst ad types?
And of course they do it for free, which they can afford to do on all the money they make INSULTING US.
4. As if the beverage biz doesn't waste enough resources bottling tap water, now it's selling it to PETS.