THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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1. New GM Brand Czars Will Influence Product
Quartet Empowered With 'Voice' in Incentives, Vehicle Development
And how many times has the big GM rearranged the deck chairs on its leaky boat?
2. Let's see: Newspapers took in 39 percent of all U. S. ad spending in 1940, but only 15 percent today. That looks REAL BAD until you think that radio hardly ran any ads at all compared to today, and TV didn't exist, and the Web didn't exist, and you didn't have MARKETERS plastering ads on sidewalks and urinals and ballparks and school buses, so we'd bet these masters of the half-truth are taking in considerably more than they took in 68 years ago, even with the "decrease" -- and the "death watch".
3. Whither Wendy's Under Nelson Peltz
Here's whither, if we had to guess: It'll spend lots more money on stupid, condescending, annoying, irritating, junk-financing TV ADS while neglecting the product. Such has always been the fate of the second tier moping behind Mickey D. These money-juggling entrepreneurs wouldn't have it otherwise.