Eugene David
...The One-Minute Pundit

Saturday, April 26, 2008


If there's an argument for press bankruptcy (in several senses) it's the Friday front-page advertorials in USAOKAY!!!!! They're so outlandish you expect SUMNER to show up on an AdAge back cover boasting, "USATODAY has sold more of our properties than any other media outlet. They know what to do." They surely do: selling the NFL draft; selling this year's tentpoles with the excuse they're fan-popular "nostalgia" (read: condescending creative exhaustion). There was only one bit of legitimate news above the fold, and that couldn't scream its way past the ads. That's why the Newseum (financed by the USAOKAY!!!!! people) rings false; it's just advertising for a noble cause.

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