Posted 5:28 PM by Gene

If it's Sunday it must be Big Double-A-Scribble Time:

1. We always harp on how much money advertisers spend to prove their superiority to their customers, to finance crappy television and to boast for weeks that I WAS AT THE SUPER BOWL AND YOU WEREN'T!!!!!, but given our chance we'd rather the Big Three stayed in business than see them die. And we really don't think they will, though the surgery will be distasteful.

2. Happily, not everyone's dreams of total public domination have turned to dust. What, for instance, do "Lysol, Airwick, Finish, Mucinex, Veet and French's mustard" have in common? A parent that spends zillions financing junk television -- and its bosses don't seem to know what the Internet is! Way to go Reckitt Benckiser! You prove not everyone in consumer products wants to abandon the Big Shmooze.

3. Meantime the TOTAL NINNIES in the American Society of Magazine Editors (think DAVID "RATIONAL" REMNICK! Think JON "ALL MY BEST FRIENDS ARE CONSERVATIVE" MEACHAM! Think SUPERADAM!!!!!) continue to throw a tantrum about how their turnips can't distinguish between their EDITORIAL and their ADVERTISING when THEY only have THEMSELVES to blame for churning out hackwork that too often resembles ADVERTORIALS.