THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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1. Vision delivers ROI.
TRANSLATION: For every Jeff Bezos there are fifty pets.coms. Even eBay isn't what it was. Hasn't anyone learned from the bust? "Vision" - luck = ZERO.
2. Marketing and customer experience are the same thing.
TRANSLATION: If we can talk people into thinking GEORGE WASHINGTON HILL-SPIT-ON-THE-DESK ADS in YouTube and Hulu and whatnot are the bee's knees we've got it made.
3. Avoid stupid, stupid.
Nobody ever went broke underestimating the...oh, never mind.
4. You can make money from 'free' stuff.
HuffPo and seattlepi.com will show you how! So will BitTorrent!
5. Participation will be ubiquitous.
Just because people are crazy for high-tech MAHJONG now....
6. Dad is the new Mom.
1. Listen, haven't we tried social engineering before? 2. I guess someone told these investment bankers of MadAve to stop insulting men.
7. Low overhead is the new currency. Especially for start-ups.
See 4. -- and also see 1.