Eugene David ...The One-Minute Pundit |
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Tuesday, March 17, 2009
Poor Mickey D -- it's having trouble selling in China despite spending a fortune on its executives' vacation there for the GAMES:
McDonald's core customers in China -- white-collar workers in tier-one and tier-two cities -- have grown nervous about the state of the economy and are cutting back on discretionary spending. What's worrying McDonald's executives, as well as senior management at rival chains such as KFC, is that consumers appear to be returning to traditional Chinese-style fast-food options, usually rice or noodle dishes that feature chicken, rather than beef burgers and fries. And we dare say the traditional diet is healthier, so that isn't such a bad thing.
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