Posted 5:41 PM by Gene

P-Ulitzer-winning JonBoy, having made a few needless changes to his Web site, likely in preparation for A Big Event, runs a cover advertorial for a certain sci-fi tentpole in typical big-issue-justifies-the-press-release terms: "How (the antecedent to this tentpole whose plugs will make you scream after two weeks) Taught Us to Dream Big." JonBoy, you know every last underhanded trick in the book. You're out to plug a movie because you think it will raise your circ. But haven't you gone trumpeting to the world that you don't need 1.5 million of your readers -- so long as you can put out A Great Magazine? It would seem counterproductive to build up your fan base to an awful let down. Happily only coffee tables have read the newsrags for years, and thus shall it continue, whatever the increase in white space, or the decrease in circ.

"Self-impressed." Now why did BRENT! have to come up with that description of JonBoy? Why couldn't it have been someone less partisan?

P. S. on 4/26 at 12:45 p. m.: I should have mentioned -- JonBoy had somebody hold up a model of Enterprise for the cover apparently thinking that way he could deke readers into believing it wasn't an ADVERTORIAL. THE BEST LAID PLANS....