THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
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“We only went commercial-free during the ceremony itself, so you’re looking at just about two hours,” said Greg D’Alba, executive vp and chief operating officer, CNN Ad Sales. “We carried regular spot loads right up to and immediately afterwards and so a lot of advertisers were able to benefit from the ratings lift.”...
“Linear TV is still our core business, but our reach is turbo-charged by online,” D’Alba said. “An event of this scale really tests our technology. We really believe we reached a point of maximum overload, and yet everything seemed to hold up nicely. WE SHOULD GET HUGE NUMBERS ACROSS THE BOARD!!!!!” [Huge overemphasis added]
AND:
Among the roster of clients that ran ads on CNN immediately before the service were General Motors, Geico and Morgan Stanley.
A bankrupt auto firm, ST. WARREN and a shifty government-aided brokerage. Figures.