THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
AMERICA'S MOST UNINTENTIONALLY FUNNY WEB SITE!
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BURGER KING -- HOME OF THE...(what's a suitable obscene substitute for "Whopper"?)
BUT:
...the tide may be turning on this kind of advertising. Several Burger King franchisees have said sales have "fallen off a cliff" since late March, following the chain's "Whopper Virgins" taste test among far-flung indigenous populations and the subsequent Texican Whopper ads. Several said the ads appeared to have alienated Hispanic customers, who tend to "overindex in the category." [Is that a slight too?]
Here's another company whose executives think THE ADS ARE GREAT.