Eugene David
...The One-Minute Pundit

Saturday, July 04, 2009


TRANSLATION: The American Society of Willfully Ignorant Advertisers and its member money-wasters will do to the Web what they did to television: finance it indiscriminately, and program to the lowest common denominator.

State Farm Insurance Cos. has sponsored a series of short celebrity-mom interviews, targeting mothers in a conflict-free format that avoids some of the celebrity muckraking of other sites.

"It's not all about traffic," said Ed Gold, the insurance company's advertising director. "Our goal is not to put State Farm into environments that aren't appropriate to our brand...."


Why the concern for the Web you never had for television?

I guess we'll have to add Yahoo! to the list of BIGMEDIA firms we'd like to see suffer, although when His Yangness turned the other cheek to China he put his rattletrap at the top of our S-list, where it still resides.

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