THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
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1. Sony, Samsung Aim to Avoid TV Price War With Ad Efforts
Well that's easy; spend enough on advertising and we can both jack up the prices.
2. Can Twitter Rake in the Ads to Justify $1 Billion Valuation?
If we can get the CEOs to associate it with the NFL and the PGA our budget's the limit!
Although I think they may be a bit behind the curve by now.
3. With luck sponsored iPhone apps will become so numerous and so meaningless for their profusion CEOs will have to confront another reason not to burn their customers' money on ADVERTISING.
4. Mother Births New Model for 'Mass Roots' Marketing
TRANSLATION: Somehow, some way, the GREAT MARKETING GRASS GROWER IN THE SKY will still be in charge.
5. Census, With DraftFCB, to Blanket Country With $300 Million Push
Do I smell a BIGMEDIA STIMULUS?