Eugene David
...The One-Minute Pundit

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THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.

THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.

THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.

THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.

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Wednesday, September 16, 2009

Posted 5:17 PM by Gene

Pabst Blue Ribbon is apparently trying to become the Starbucks of beers. In short, it is becoming TWEE. But the Crainiacs insist the brand "didn't register any measured media spending during the first half of 2009". So then how did the new TWEE beer plaster a trendy mural on a billboard and a nearby Philadelphia El stop (Spring Garden Station) -- including twee -- three pink elephants?* Given the Wiki's rather drunken familiarity with the brand we'd say it's been doing stunts like this, and elsewhere, for some time. That costs zero? Our only question is if pink elephants were good enough why not somebody vomiting up beer? That might have goosed sales even more.

P. S.

Pabst is owned by a not-for-profit trust based in California, S&P Company.

NUF SAID.

*Not the first time, though not with twee pink elephants.

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