THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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"Obviously somebody made this ad to win awards and get attention," said Bob Moore, chief creative officer at Publicis USA, when consulted on the matter. "It's absolutely tasteless. It probably was a rogue creative team trying to win awards. This desperation to win awards is getting out of control."
So much of what media hacks do is for awards, which makes us mad enough. Worse, they do get our attention, in such a way that we so disbelieve what they say we wouldn't hear even if they were yelling FIRE! in a crowded theater for cause. The next time they "apologize" for something, we should remember this -- and plug the ears more firmly.
The Crainiacs even call it "ghastly". We didn't think ad-types had morals or ethics. Well, we were close.