Posted 6:05 PM by Gene

We haven't said this for a while, as the Crainiacs have been slow posting their contents, but -- if it's SUNDAY it must be BIG-DOUBLE-A-SCRIBBLE TIME:

1.

Colgate-Palmolive Co.'s SoftSoap maintained its share in the highly competitive body-wash category last year despite spending less than $5 million on measured media, according to TNS -- a fraction of spending by such behemoths as P&G's Olay, Unilever's Dove and Johnson & Johnson's Aveeno and Neutrogena. The recent launch of SoftSoap's Nutri Serum body wash added 3.9 share points for Colgate in the category to reach 12.4%, even before most consumer marketing for the brand switched on, according to Information Resources Inc., measuring the four weeks ended Sept. 6.

So why? WHY? WHY? must the American Society of Willfully Ignorant Advertisers finance JUNK TELEVISION?

2.

But what happens when the ads themselves become a negative inducement -- a form of punishment for users unwilling or unable to pay for the premium version? Online and mobile ads are already maligned for sorry targeting and bad creative and the fact that freemium models are counting on an "annoyance factor" isn't likely to help that case.

"Advertising in general is annoying and intrusive when it is not relevant," said Chris Cunningham, CEO of Appsavvy. "A lot of mobile ad networks have completely dropped the ball and let CPMs fall far below what they're worth."

So why? WHY? WHY? did you frauds move the GEORGE WASHINGTON HILL MODEL to the Web and mobile networks?