Eugene David
...The One-Minute Pundit

Monday, November 02, 2009


BILL "MENSA MAN" CARTER is cheerful because thanks to the DVR and Nielsen's prestidigtations the networks and ad buyers have come up with another excuse for burning money on television!

In the 18-to-49 group of viewers — the one prized by networks because most ad sales are directed there — Fox has the biggest percentage increase, from an average rating of 2.39 (which translates into about 2.5 million viewers) for its live programs to a 2.71 rating (about 3.1 million viewers) when the three-day DVR playback results are added in.

The numbers for ABC were a 2.5 rating live (2.87 million viewers) to a 2.81 (3.27 million) after three days. CBS had a 2.62 live (just over three million) and a 2.79 (3.2 million) after three days. NBC had 1.79 live (2.05 million) and 1.91 (2.19 million) after three days.


WOW!!!!! Those numbers are HUGE!!!!!!!!!!

What did I just say about biznews?

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