THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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1. P&G, Walmart, Unilever, General Mills Are Major Marketers on a Mission
A mission to sell more overpriced goods-- on more JUNK TELEVISION!
Oh wait -- they're using mission statements! Pffffffffffffffffffffffft!!!!!
2. Moving junk television from its once hugely profitable infrastructure to FACEBOOK!!!!! and TWITTER!!!!! can only help our national morale.
3. In the last decade, BBDO produced an estimated 35,000 ads, which comes to 3,500 a year, 70 a week or 10 a day, including weekends. At its height, more than 2,000 people worked there.
What good did all the busy-busy do Chrysler? What good did those "1,000 industry awards" do? Could Nomotown have reached this abyss because it relied on advertising too much?