Eugene David
...The One-Minute Pundit

Sunday, January 03, 2010


As always, the public has more sense than its superiors:

[W]hether the masses are ready to embrace 3-D -- and the glasses required to view the format -- remains to be seen. Football fans attending last month's game between the Dallas Cowboys and San Diego Chargers gave the technology a smackdown.

Cowboys Stadium in Arlington, Texas, boasts a gigantic high-definition video screen hovering over the field. The plan was to allow ticket holders to watch close-ups and replays in 3-D during the second half with the help of special specs distributed to the crowd of about 80,000.

Except that they hated it. The experiment lasted less than seven minutes after the stadium erupted in boos.

"Not everyone wanted to wear the glasses," said analyst Paul Gagnon of market researcher DisplaySearch. "And if you didn't, the screen was all blurry. It looked terrible."

The Cowboys Stadium debacle showed the challenges facing manufacturers to make the 3-D experience work outside insulated, controlled conditions, like those in a movie theater.


That's okay, our superiors will figure out a way -- just as they figured out a way to dominate the Internet.

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