THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
AMERICA'S MOST UNINTENTIONALLY FUNNY WEB SITE!
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Kantar also measured "branded entertainment," determining that product brands appeared by name or logo on screen for 10 minutes and 12 seconds per hour during primetime broadcast network programming in 2009. That's up from 9 minutes and 8 seconds per hour in 2008.
Kantar, though, does not distinguish between product placement that is paid for and brands that appear in shows for free.
When commercials are added into the mix, brand names and logos appear on screen on broadcast networks during primetime for 24 minutes and 16 seconds each hour.
So THAT's why TV viewing is up!
Incidentally, it says here SLIME and the moron MR. BEWKES are among the top-10 advertisers, meaning they're selling a lot of their extrusions.