Eugene David
...The One-Minute Pundit

Monday, March 08, 2010


Okay PAUL DRECK, you can get off your desk now:

[ESPNCORP] also said that its "reach" number, or the number of viewers that tuned in for at least six minutes of the Oscars, was 70 million. That compares with last year's 68 million.

This is embarrassing -- Nielsen whispers a nice numerical fairy tale in ESPNCORP's ear and it STILL has to make up stats -- and the made-up stats aren't that impressive! Hmmm.

[T]he Oscars didn't get the kind of numbers they usually get when an immensely popular film is in the mix.

Maybe because the numbers aren't showing up at the popcorn restaurants anymore.

And of course double-counting NEVER hurts!

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