Eugene David
...The One-Minute Pundit

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THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.

THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.

THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.

THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.

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Monday, March 01, 2010

Posted 12:13 PM by Gene

Speaking of jokes, Brandweek tells another of those soothing fairy tales to its readers, oozing how wonderful TV product placements are, and devoting only two negative grafs in the whole story, and the little kiddies can go off to bed and dream of puppy dogs. To be sure they blend well with "reality" shows, which are sixty-minute publicity stunts to begin with; but if so many advertisers are crowding so many product placements on screen, when does it get to the point people don't notice? That this fairy tale's ending is that people aren't complaining suggests the moment has arrived, whatever the assortment of buzzwords and metrics.

Of course this fairy tale has a parallel unhappy ending: advertisers are back to indiscriminately financing junk television.

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