THE NEWS HACK'S CREED: I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2: A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3: I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4: News isn't news when we don't report it.
This ad reminds us that it was said of BRITISH news hacks that they don't have to be bribed, an attitude they passed easily across the Atlantic, but that seems to have returned with a vengeance to the land that invented it.