Eugene David
...The One-Minute Pundit

Monday, August 09, 2010


"The emphasis on marketing and [ad] spending and the attention that marketing gets from senior management at any company is far and away more important than not just R&D, but also the quality function," Mr. Riker said. "[Quality] is the orphan function. It's rarely represented in any boardroom setting unless there's some emergency."

Jeez -- I wonder why. Could it be you can't schmooze in Hollywood by spending on QUALITY?

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