THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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Despite Advanced Tech, Marketers Seem to Have Little Idea Where Their Ads Actually Appear
The CRAINIACS seem to want to top themselves with self-serving outrages. The advertiser's willful ignorance is the handmaiden of the 10-minute commercial pod. The whole industry is predicated on willful ignorance. Willful ignorance allows advertisers to build fiefdoms that stick it to their customers while giving them plausible deniability when their moolah finances vilest sleaze or winds up in a 10-minute pod -- or ideally both. This story and the last prove incontrovertibly that advertising agencies and their clients are parasitic liars, yet we'll never be able to deprive them of their livelihoods.