Posted
3:14 PM
by Gene
Do You Know Where Your Commercials Are?
Despite Advanced Tech, Marketers Seem to Have Little Idea Where Their Ads Actually AppearThe CRAINIACS seem to want to top themselves with self-serving outrages. The advertiser's willful ignorance is the handmaiden of
the 10-minute commercial pod. The whole industry is predicated on willful ignorance. Willful ignorance allows advertisers to build fiefdoms that stick it to their customers while giving them plausible deniability when their moolah finances vilest sleaze or winds up in a 10-minute pod -- or ideally both. This story and the last prove incontrovertibly that advertising agencies and their clients are parasitic liars, yet we'll never be able to deprive them of their livelihoods.