Eugene David
...The One-Minute Pundit

Wednesday, September 15, 2010


EXCELSIOR! with THE LORD GOD STEVE:

Apple is selling some 17 million apps per day, and they may begin to outsell music downloads by the end of this year. Android too is catching up to iTunes' 250,000 apps, boasting about 70,000, and BlackBerry isn't far behind. The app market is huge, right?

Not according to a new study by Nielsen and the Pew Research Center. Only around 35% of adult cell phone owners have apps on their phone (including preloaded apps), and only 24% actually use them. Although apps have generated huge profits for developers, they still rank very low on cell phone users' mobile activities. Texting and taking pictures are now common among adults--more than 70% use these features--but downloading apps still has a long way to go: Just 29% of adult cell-phone owners have downloaded apps, a percentage lower than recording video and playing music.

What's more, adults rarely pay for apps. Of the thousands of adults surveyed, a mere 13% have paid for an app. The majority opt for free apps, if anything, and even of those who are willing to pay, 60% have dropped less than $2.99. Apps also have a low shelf life: more than half of users have deleted apps, and the majority of those who have do so within two weeks.


CAVEAT at 9:20 a. m.: This is from the same Pew Foundation report that says practically ALL 18-to-34-year-olds watch the COMEDY CENTRAL NEWS NETWORK!!!!!

(First link via WOLFFMAN!!!!!; second link via MediaBistro)

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