Eugene David
...The One-Minute Pundit

Friday, September 10, 2010


Yesterday we mentioned the hack's favorite crutch, factoids. Today (via I Want Media again) we find another one (from Yahoo!, how too apt):

In August, people spent a total of 41.1 million minutes on Facebook, comScore said, about 9.9 percent of their Web-surfing minutes for the month. That just barely surpassed the 39.8 million minutes, or 9.6 percent, people spent on all of Google Inc.'s sites combined, including YouTube, the free Gmail e-mail program, Google news and other content sites.

It would be nice to reduce this to practical terms -- how many minutes is that per Web user per day? How much time does the typical Facebook user spend making "friends"? But even assuming a tenth of Americans were on Facebook, that would be only 0.04 minutes a day -- or roughly 2.4 seconds. But it is another nifty factoid -- nifty and completely useless.

Which is why news hacks can spend so much of their waking hours inventing crises from thin air.

How unnerving: most of my recent posts have been on the self-referential kingdom of MEDIA -- but what else is there?

(Corrected 9/12/2010)

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