Eugene David
...The One-Minute Pundit

Wednesday, October 06, 2010


After running basest junk these last few days, Atlantic.com gives us a respite -- in a testament to THE SUPERMANNING OF AMERICA and potato-chip bags:

[W]e've always had consumer culture and junk food R&D and sales. But somewhere along the line, it got huge. Innovation meant patenting variations on potato chips and their bags.

We stopped fixing bridges and dams and pipelines -- and started turning out ever more complex variations on things that we already have and that work just damn fine.

But perhaps realizing that we expend massive resources developing chip bags with just the
right sound is a good thing. The silliness of the enterprise is the sort of thing that could symbolize why we need to do something different. And then we can, as Silicon Valley luminary Tim O'Reilly likes to say, "work on stuff that matters."

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