THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
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1. The CRAINIACS document an active case of cognitive dissonance. On the one hand (if one can believe a mere poll) "tween" girls increasingly can't stand -- M---Y C---S. (That we believe.) On the other hand they're wearing more mascara. Well, at least their hearts are in the right place -- unless SUMNER and RUPERT get something else of theirs in the wrong place.
2. Media-Savvy Gen Y Finds Smart and Funny Is 'New Rock 'n' Roll'
P. S. We know what happened to rock 'n' roll.
3.
ENOUGH ABOUT THE CHAN-GING ROOOOOLES OF MEN. This has happened before. Remember George Washington showed more of his legs than the women.
4. Last Thursday, three days after Gap unveiled the logo, Ad Age asked Ipsos Observer to take the pulse of consumers on the issue. The independent research company polled consumers overnight Thursday, garnering just over 1,000 responses by 10 a.m. Friday.
All told, just 17% of consumers were even aware Gap had changed its logo -- some 80% said they had no idea the logo had changed (the remaining 3% said they didn't know what Gap was).
Why does one begin to suspect Gap engineered a reaction to its logo along with the logo? We've seen worse -- the PC doofus INDRA is the expert at that.
5.
'Urban' Trope Misses a Large Swath of Black Consumers
Middle-Class Images Abound, but Advertisers Are Ignoring Single Moms, Gays and Lower-Income African-Americans at Their Peril
This is a joke. Hasn't big business gone out of its way to ignore "lower-income African-Americans" on purpose?