Eugene David
...The One-Minute Pundit

Sunday, April 03, 2011


If it's Sunday it must be Big Double-A-Scribble Time:

In addition to fewer show-biz advertorialists the news biz needs fewer ad-industry copywriters. They serve the same useless function as the honorary REALTORS® who typetypetype about TREMENDOUS BUYS, only to lead suckers into tremendous debt. All today's copywriters do is treat each new campaign like a cure for every known disease. They've helped give us vulgar ads and Super Bowl Ad Meters, and endless controversies over "ethics" and plagiarism that can drive a reader to six martinis. The fewer ad toadies the better.

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