THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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1. Lord Springer and SUMNER have fashioned a real cosmetics firm from a fictional one on a soap opera.
This looks like a job for LULZSEC! (Sorry.)
2. Raise your hands: How many people believe changing widgets at the high administrative end of a consumer products firm can help sales? Somebody? ANYbody??
INDRA!!!
3. Kids Flock to Social Nets, but Few Advertisers Dare to Follow
Kellogg, Kraft Foods, Coca-Cola, PEPSICO, Mattel, Hasbro, Mickey Starbucks -- gee, I can't imagine ANY reasons WHY!
It's not just kids' understanding of advertising that's a lightning rod of controversy for social networks, which mainly rely on virtual and real goods and subscription business models. It's the public perception of how advertising affects kids. Besides law enforcement and the government watching over anyone working with kids online, pediatricians are getting in on the act. A March report by the American Academy of Pediatrics suggests doctors ask kids how much time they spend online and warn parents and children about social media including kids' obsession with popularity and status, sleep deprivation, social anxiety, depression, bullying -- and interactions with advertising.
Here's someone who could advertise to kids on Facebook: PFIZER!