Eugene David ...The One-Minute Pundit |
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Tuesday, September 02, 2003
There's bad news and good news on the ad-spending front. The bad news (as mentioned before) is ASWIA's gone hog-wild. The good news is the members are being slightly selective. They're spending way more on magazines, cable and local newspapers -- and the Internet (these bozos may finally be getting the message) -- but only marginally more on radio, and fractionally less on network TV. (Maybe they're getting the message here too.)
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