Posted
2:46 PM
by Gene
There's bad news and good news on the ad-spending front. The bad news (as mentioned before) is
ASWIA's gone hog-wild.
The good news is the members are being slightly selective. They're spending way more on magazines, cable and local newspapers -- and the Internet (these bozos may finally be getting the message) -- but only marginally more on radio, and
fractionally less on network TV. (Maybe they're getting the message here too.)