Eugene David
...The One-Minute Pundit

Wednesday, October 22, 2003


Bill Carter, who the late unlamented Spy magazine tells us was once dubbed a "MENSA MAN" for all-too-obvious reasons, scratches his head at the sudden decline in TV viewing among young stupid males, and along about the thirteenth paragraph he finally mentions the Q word -- and I don't mean QUAGMIRE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!:

One possible factor is more basic, Mr. Sternberg [some know-it-all for a media-buying firm, ewwwwwwwww] said — the quality of the new shows. "I've always noticed that we never hear anybody talking about the programming." [Could it be we never hear anybody talking about the programming because the producers and the executives and the ad-agency types and the media buyers and their clients and sycophants like BILL CARTER never talk about it? Just a thought.] He noted that the networks, which still tend to drive the overall viewing figures, have suffered though a grim start to their new prime-time season. "What has anybody put on that's going to appeal to young men?" Mr. Sternberg asked.

Maybe those young men aren't so stupid. Maybe the TV audience isn't so stupid. Maybe the "ZUCKS" ZUCKERS and the MEDIA BUYERS and the AD AGENCY EXECS and the AD VICE-PRESIDENTS ARE STUPID -- for spending 21st-century dollars on this horse-and-buggy medium, and getting what you usually get from horses.

P. S. OR: "We just want conversations [emphasis added], and my editors want the same when I'm trying to sell YOUR [emphasis added] story to them."


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